GSK Marketing Graduate Internship 2021

Graduate Job Purpose:

• During the 15 month graduate programme, you will initiate, plan and achieve GSK Consumer Healthcare’s ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South and Southern Africa. You will work with the Group Marketing Manager to plan, direct and co-ordinate all strategic and marketing activities of their respective brand, in order to achieve consumption growth, sales, profit and marketing objectives.

What will you do?

Scope:

• South Africa territory
• Part of a team responsible for achieving significant net sales, and managing a high marketing investment budget
• Focused on consumers, customers and HCPs/Pharmacists
• Responsible for new product launches (innovation) and developing business cases for new product launches
• Interacts with aligned media, advertising and promotional agencies as well as Area teams, and other GSK business units
• Manages cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Supply Chain, Regulatory and other departments
• To grow their brands ahead of the categories we compete in
• Control A&P investments – get better ROI
• Use our values and expectations to drive actions and decisions, role model values and expectations
• Embeds the five key attributes of the organization – Consumer & Customer obsessed, agilty, growth mindset, execution powerhouse and digital, data and analytics at the core
• This position does not require the management of subordinates
• Strategic Planning
• In order that the overall company and strategic brand objectives are achieved, delivers and executes strategic long, medium and short term plans for brands by:
• Developing strategies that will deliver the 3 year consumption, sales, profit and marketing objectives for the categories
• Analysing past performance, economic variables etc, against the backdrop of world-wide portfolio, growth and profit objectives, in collaboration with Area/Category Teams
• Ensures development and execution of detailed 1 year plans for all the brands in the category they are responsible for which will ensure the achievement of strategic objectives, in partnership with Area/Category Teams and aligned agencies

Execution Powerhouse:

In order that plans are successfully implemented and commercial and business objectives are met, directs and co-ordinates the implementation and achievement of agreed plans by:

• Embedding continuous learning from successes and failures
• Initiating and co-ordinating progress on all projects
• Facilitating implementation with other functions within the organisation as well as with aligned agencies

Data & Analytics:

In order to determine potential impact on plans as well as identify future opportunities, monitors, analyses and evaluates market place developments relating to:

• Own competitive developments
• Sales and supply chain performance
• Consumer, Expert and Customer behaviour

Agility

• Adapts/replans to accommodate deviations / changes in market conditions by devising and implementing new action plans, in order to ensure the brands retain their competitive advantage.

Business Leadership

In order to ensure that overall strategic objectives are met carries out marketing leadership duties by:

• Working within budget parameters.
• Monitoring progress towards achieving objectives.
• Providing input into overall planning of business.
• Liaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc.
• Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.
• Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations and usage experiences, through tools such as advertising, promotion and supply chain management, in order to build strong brands and ensure the long-term profitability of the company.

Corporate Governance

• In-depth knowledge of products.
• Understands and abides by GSK policies and procedures.
• Conducts Management Monitoring.
• Communicates effectively with senior management, peers, marketing and other departments.
• Is a respected individual with GSK customers and staff.
• Use our values and expectations to drive actions and decisions, role model values and expectations.
• Embeds the five key attributes of the organization – Consumer & Customer obsessed, agilty, growth mindset, execution powerhouse and digital, data and analytics at the core.

You’ll be excited by the thought of:

• working in a multicultural environment
• inspiring a team to achieve unprecedented success
• joining an international community of like-minded graduates who, alongside their day jobs, help shape and run the Graduate programme

You’ll need:

• A Bachelors Degree in Business related field
• 0-1 years Marketing experience
• Sound strategic marketing skills required and financial acumen
• Computer Literate in Excel, PowerPoint, Word, Outlook
• Strong interpersonal skills – the ability to connect people and ideas to deliver value to the business
• The ability to work in a dynamic, fast paced environment
• A strong interest in a career in the healthcare industry
• Written and spoken fluency in English