This article aims to guide you on what you can do with a marketing degree/skill in 2024.
There are many careers you can venture into with a marketing degree in 2024. This article is structured to enlighten you on the greater good of the marketing field and how much it has really evolved from what most of us picture marketing as.
Marketing is known to be the way of promoting and selling products or services, including market research and advertising. But you see, there’s more to marketing than just advertising products.
It is a degree that encapsulates business, social science, the humanities, communication, digital, and technology. It offers an amazing job market for potential graduates with strategic skills, excellent creativity, and the ability to deliver great results.
Talking about the digital aspect of marketing, known as digital marketing, it’s a broad field for more marketing career innovations than just any other.
Years ago, marketers had no idea of social media platforms, in the days of the Nokia 3310, landlines, and the rest. There was no Facebook, Twitter, LinkedIn, Instagram, Google-my-business and the rest of them. Marketing was boring then and restricted to face-to-face engagements. But today, marketing continues to evolve rapidly.
In today’s high-tech world, the next suitable offer is just right in front of you. Small and large companies, internet marketers, and e-commerce retailers are in need of well-informed university graduates who are capable of creating and building communities, generating traffic, and following followers in order to make sales and convert visiting clients to reliable customers.
Having a bachelor’s degree in marketing is one of the best things that could ever happen to you in this era.
Six (6) Areas where you can develop your marketing skills
1. Content Marketing
Content marketing plays a crucial role in engaging and nurturing leads throughout the customer journey. Marketing graduates can specialize in creating compelling content, including blog posts, videos, infographics, and ebooks, to attract and retain customers. They also develop content strategies aligned with business objectives and target audience preferences.
This method of marketing is usually used to:
- Expand customer
- Generate and increase online
- Gain attention and generate leads. How to Develop Content Marketing Skills:
- Begin by building your writing skills.
- Learn from experts or enroll in a content marketing class or program.
- Work on your creative skills, such as your writing and
- Improve your research skills.
2. Digital Marketing Specialist
With the proliferation of digital channels, businesses require professionals who can navigate platforms like social media, search engines, email, and websites to reach their target audience. Marketing graduates can specialize in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and email marketing.
Anyone who acquires this skill is definitely going to be adept at developing plans that can help businesses achieve specific digital goals via carefully chosen online marketing channels.
Basic Digital Marketing Strategies Include:
- Publishing a blog
- Advertising on specific social media platforms, such as Facebook ads and Instagram Ads.
- Offering educational resources at no
- Optimizing your digital contents through a search engine
- Creating a giveaway contest
- Exploring various campaign types and evaluating which works best for your
- Creating email campaigns
3. Search Engine Marketing
Gaining search engine marketing skills as a marketer in this era keeps you ahead. This form of internet marketing involves the promotion of websites by increasing their visibility in search engine results pages, primarily through paid advertising. This marketing pattern may also involve search engine optimization, which helps website content rank higher in search engine results pages. The first is a paid ad, and the other isn’t.
Search engine marketing is one of the most effective methods of growing your business’s online presence.
4. Data Analyst/Market Research Analyst:
Analyzing consumer data has become central to modern marketing strategies. Marketing graduates can leverage their analytical skills to interpret market trends, conduct market research, and gather insights from customer data. Proficiency in data analysis tools and techniques, such as Google Analytics, SQL, and data visualization platforms, is essential for this role.
5. Social Media Marketing
Marketing processes such as this started with publishing. Businesses share their content on social platforms for the sake of generating traffic to their websites and making sales. The social media platform has obviously grown beyond just an online space to disseminate content. These days, organizations, both small and large, use social media for marketing in diverse ways. You can market goods and services on social media platforms using engaging content and paid ads to reach more targeted audiences.
These days, companies are in high demand for savvy social media marketing experts who can professionally handle social media marketing pages, help drive traffic to websites, and generate sales. Therefore, if you have a degree in marketing and have skills in social media marketing, then you should consider a marketing career as a Social Media Marketer.
6. Search Engine Optimization
Being a search engine optimization expert is a goldmine, as it’s a technical skill that’s in high demand. Search engine optimization involves the process of enhancing web pages for easy web crawling, access, and indexing and ranking web contents on search engine results pages (SERP). Companies are in need of experts in this field who can help them grow their website and its contents visibility.
You may be wondering if studying marketing at the university will make you or break you. But the truth is, marketing is everywhere and in every organization, be it small or large. As long as it involves buying, selling, and ensuring excellent customer service and satisfaction, then marketing is involved.
Also, in this technological advancement era, you wouldn’t want to lag behind in the goodies digital marketers are gaining. Marketing is fun, amazing, interesting, and lucrative.
Other Marketing Careers:
Those with a degree in marketing are well-positioned to work as a marketing trainee in a small or big advertising company, or in the marketing department of a business or some other organizations. Other marketing positions available in the marketing field: assistant marketer, consultant, coordinator, marketing executive, marketing director, manager, planner, specialist and chief marketing officer. In these positions, you’ll be able to apply your skills and knowledge in marketing and get to implement all the marketing principles learnt in the university into the real world.
Media Officers and Public Relations positions help promote marketing campaigns and introduce a company’s brand and clients to the public, while an account executive, manager or representative, assists in managing client relations. Also, a manufacturing and production manager role had to do with overseeing product development which is a good source of marketing information, while the sales manager assists in carrying out marketing plans.
There’s more to marketing and diverse positions in the field of marketing.
Erase the notion of “marketing is a terrible career-path”. In fact, marketers are the real deal and the pillars of every organisation because, without marketers, there would be no organizational growth. Marketers are the ones who make things happen for every organization — from brand awareness to increase in sales and the rest of the organizational operations.
Acquiring a marketing degree in 2024 is the real deal as it exposes you to a broad field of opportunities to explore and become the best at it. Do not be deceived, marketers who know their onus earn really well and are living their dreams.
Hopefully, this article has been able to enlighten you on the greater good of the marketing field and its broad scope, and also how you can excel in any of the marketing fields so as to become a professional and live well.